top of page
Blog
How Can Consumer Psychology Turn Your Campaign Into a Non-Stop Conversion Machine?
TL;DR Consumer psychology tells why people click “Buy”, not just that they do. Pairing principles like social proof and anchoring with...
Sam White
Jul 292 min read
What Are the Best Market Research Approaches for Each Phase of Product Innovation?
TL;DR: Great product innovation doesn’t start with a brainstorm, it starts with insight. If you want to build something that people will...
Sam White
Jul 15 min read
How is the rise of AI search affecting organic website traffic and how to respond?
Have you noticed how Google’s AI Overviews are eating up clicks—some sites like HubSpot have seen traffic plunge by as much as 75% ? Even...
Sam White
Jun 93 min read
Consumer Insights: Your Secret Sauce for Growth in Evolving Markets
Consumer insights are your GPS for growth. They show what customers really want, so you can build better products and craft better...
Sam White
Jun 53 min read
Fixing Misalignment Between Your Offer and Audience: A Tactical Guide for Product Marketers & Consumer Insights
You launched. You had data. You had excitement. You had a gorgeous creative deck. And still… something’s off. Your team is looking at you...
Sam White
May 116 min read
1 Change Small Businesses Should Make Before Doing Market Research
Empathy in Action: Innovative Market Research Strategies for Small Business In the world of market research, data and numbers often take...
Sam White
May 73 min read
bottom of page